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Client: Thomson Directories

Project: Redesign the Thomson Local front cover.

From a successful three way pitch and retaining our incumbent agency position we were invited to redesign the Thomson Local front cover.

The objectives set by Thomson Directories were:
To communicate the Thomson Directories brand values and to express the companies core competencies.

The project was completed in stages -
The first stage was to offer five different proposals, examples shown here as thumbnails. Two were developed. The designs were rigorously tested both within Thomson and through external focus groups. After feedback, the designs were refined, tested and finally put into production.

22 million copies of the book are distributed to over 85% of the UK’s homes and businesses.